News

A New Chapter, Where Warmth Meets Excellence

Dear Valued Guests,

We are delighted to share exciting news with you.

STEG Hotel Kuala Lumpur is now Boutech Hotel Kuala Lumpur Chow Kit,  ushering in a new chapter while continuing the warm hospitality you have come to expect.

Boutech Hotels Group, a premier boutique hotel brand from Taiwan, is known for its refined service and style-led management. Guided by our philosophy of “one hotel, one identity,” each property reflects a distinctive design character and local story. With our directly operated management team now based in Kuala Lumpur, we are committed to bringing the sophistication of Taiwan’s hospitality to every guest.

This transformation represents more than a name change — it reaffirms our commitment to service excellence:

• Elevated International Standards

Enjoy the same prime location, now enhanced by internationally aligned operations and a higher level of attentive, thoughtful service.

• Taiwan-Based Management Team

Our professional team from Taiwan introduces refined service standards and innovative ideas, while incorporating elements of Taiwanese culture to share its renowned warmth and hospitality.

• Thoughtful Guest Experience

Every detail is carefully considered to deliver a more personalized and memorable stay.

Thank you for your continued trust and support. We look forward to welcoming you to Boutech Hotel Kuala Lumpur Chow Kit and beginning this exciting new journey together.

Warm regards,

Boutech Hotel Kuala Lumpur Chow Kit Management Team